Glam rock (Eng. Glam rock, from glamorous – “spectacular”) is a genre of rock music that originated in the UK in the early 1970s. and became one of the dominant styles of the first half of that decade. Glam rock performers had a catchy look, embodied through the theatrical effectiveness of strange costumes, the abundant use of makeup, androgynous look. Musically, glam rock was heterogeneous, combining rock and roll, hard rock, art rock and pop music. Elements of the image of glam rock had a significant impact on disco, punk and the new wave. Glam rock is also popular under the name glitter rock (English glitter rock, “brilliant rock”).
Glam rock (glam-rock), aka glitter rock (glitter rock) took shape as a style in the first half of the 70s. For the glam performers, the emphasis was primarily on the visual side of the action: plentiful make-up, elaborate clothes, and emphasized mannered behavior. Under all these “perversions”, an ironic subtext was read, the spirit of reckless and refined life-burning. Images of a boy-girl and space alien Ziggy Stardust created by David Bowie, flirty boas and high hats of Mark Bolan, stylish sophistication of the early ROXY MUSIC, shiny costumes and boots with incredible heels, which Gary Glitter flaunted, the “bloody” show of Alice Cooper, the clown KISS dressed up by SLADE Indians, SWEET “teenagers” pulled in colored skin are all different manifestations of glam, the origins of which go back to Elvis Presley himself. In many ways, the glam’s brightness, unusualness, and festivity compensated the rock listener of the 70s for his everyday life and the “grayness” of his own everyday existence.
Mark Bolan in the prime of his career For glam, not only his image and other external signs are typical, but also certain musical and stylistic principles: a clear four-lobed rock and roll rhythm, the relative simplicity of harmonies, catchy vocal melody, and the voice itself (usually high ) in glam is just a genuine “expression of feelings.” Vocals can be vibrating-rattling, like Bolan’s, coarse-loud, like SLADE’s, or emphasized virtuoso, like SPARKS’s. Repeated duplications are typical, giving the vocal sound a slight “frustration”. The sound as a whole can gravitate to hard rock (hard-glam) or be more art-rock (art-glam), but at the same time it always has a bright, specific glam color (associated with underlining the mid frequencies). Elton John, Suzy Quattro, ROXY MUSIC, MOTT THE HOOPLE, BAD COMPANY and other popular artists of the 70s did not pass the glam influences.
In the late 70s and early 80s, glam ideas were borrowed from disco and the “new wave”. Glam influences (primarily in the field of visualization) are palpable today: they are manifested in the works of many representatives of industrial, “Gothic”, glam metal, although the very spirit of “exquisite life-burning” seems to be irretrievably lost.